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Reaction Against Button-Pushing
Not All Memes Are Viral
Bundling and EvangelismOne of the things about memes is that they are often found bundled together with other memes. Here's what to me is the canonical example, from On Viral Sentences and Self-Replicating Structures.
Brodie, in Virus of the Mind, aptly describes memes like S100 as evangelism memes. Bundles don't always contain evangelism memes, but they do often contain (implicit or explicit) bundling memes, for example,
S100: System S must be taken as a whole.
As a real-life example, here's a nice bundling meme from Light on Yoga.
Practice of asanas without the backing of yama and niyama is mere acrobatics.
(As explained in Description of Yoga, yama, niyama, and asanas are some of the components of the yoga meme bundle.)
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@ March (2000)